How toys became gendered – and why it’ll take more than a gender-neutral doll to change how boys perceive femininity
2019 Dec 29
Many boys are taught they shouldn't do 'girl things' like ballet. UvGroup/Shutterstock.com
Mattel created a new line of dolls because of research suggesting kids don't want toys 'dictated by gender norms' – but supplanting those norms will take a lot more than that.